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McArthurGlen Website Refresh

At a glance

The client

Having introduced the concept of designer outlets to Europe, McArthurGlen continues to take a novel approach to destination shopping and are home to the world’s most prestigious luxury, designer, and premium brands.


A design refresh in the look and feel across all centre sites to portray the luxury fashion brand of McArhurGlen.


Technical design, UX Design, Brand interpretation, Creative, Frontend & Backend build, Optimizely


53% increase YOY of customer engagement including dwell time, page visits and subsequent transactions.

The problem

McArthurGlen’s online presence needed a refresh in their visual look and feel – the luxury fashion brand market their outlet centres as an experiential shopping destination and required their website to convey this. A strategic approach to the ‘What’s On’ article pages needed variations of modules to build user focused editorial content to populate the site.

The solution

In collaboration with McArthurGlen’s internal creative team, a contemporary look and feel has been rolled out across all centres. Our dedicated team of designers and developers worked together for four two week sprints to deliver a user-focused online experience. The experiential shopping destination is translated through the use of centre imagery, creating a sense of place encouraging customers to visit. To give the sites longevity and to maintain the luxury brand’s visual aesthetics a sixty-page set of guidelines were created, outlining best practices in building pages.

I have been hugely impressed with the incredible work ethic, technical and creative skills and capabilities Dam Digital has brought to bear on this high profile project. The way in which you have taken ownership and responsibility for the project delivery. Then dealing with the complex array of stakeholders as well as the challenging timelines has been truly world class.

Kulsoom Kausher; Digital Delivery Director

The result