McArthurGlen needed a new platform for their online presence – and they needed it fast. Taking the output of some in-centre user testing we put together a dedicated combined agency/client scrum team and designed, built, populated, tested and deployed a new site for their Roermond (Holland) outlet in just six weeks. The site needed to be in three languages, transactional, and integrated with internal and external systems for data collection and footfall data, the new site was built on the Episerver CMS and deployed on their cloud platform.
The resounding success of the Roermond pilot meant an accelerated rollout for the remaining 23 outlet sites with the first three launching before Christmas and the remaining 19 phased over the first quarter 2018. The DAM team have been leading this rollout and providing training, content entry support, SEO consultancy, multivariate testing and programme management whilst running a continuous improvement work-stream and planning and designing new versions of corporate, tourism and group websites.
I have been hugely impressed with the incredible work ethic, technical and creative skills and capabilities Dam Digital has brought to bear on this high profile project. The way in which you have taken ownership and responsibility for the project delivery. Then dealing with the complex array of stakeholders as well as the challenging timelines has been truly world class.