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At a glance

The client

Milano is Irish for Pizza Express

Same delicious pizzas, washed down with a lovely pint of the black stuff...


Ongoing marketing support


Strategy, UX Design, Creative, Frontend dev, Backend dev

Did you know?

The mayor of Dublin thought Pizza Express sounded cheap - hence the rename to Milano

The problem

After supporting and managing the Milano website for Pizza Express for more than three years, Dam were asked to redevelop the site to bring it in line with new Pizza Express branding.


The solution

After a thorough consideration and observation of Milano's website and the new branding guidelines from Pizza Express, Dam had a clear framework of areas for improvement, and the creative team quickly understood the message that needed to be sent across to Milano's users. Working to very fast timeframes Dam have been able to deliver Milano's new website on budget and on time.

We have now delivered over 50 different campaigns for Milano as well as the new website.



The result