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At a glance

The client

ITNedu are ITN's education business, passionate about the use of video in education and backed by one of the world's largest video archives - ITN Source. They provide publishers and digital learning providers with captivating video content to enhance their educational resources.


Video delivery platform, Education, Marketing tools


Strategy, UX Design, Prototype, Creative, Build, Salesforce integration


Footage dating back 120 years

50% of learning hours predicted to be online by 2020

The problem

The digital education sector is a disrupted market, but one that’s experiencing unprecedented growth. Independent research suggests 50% of learning hours will be online by 2020, so the demand for digital content is growing at pace.

Dam pitched for, and won, the project to develop a new online platform for ITNedu that would provide educational videos to publishers. The platform had a number of complex integration requirements with ITN Source’s own APIs for content, along with Salesforce for the management of user accounts and sales.

The solution

The project was planned in two phases. The first being the delivery of a prototype sales tool that would allow the business to demonstrate the capabilities of the new platform and receive feedback from publishers that could be incorporated into the next phase.

Phase 2 then built on the functionality delivered in Phase 1, adding 10 more categories of videos and integrating with Salesforce to allow ITNedu to manage users’ accounts and sales. This was launched on October 5th 2015 to coincide with World Teachers’ Day.

After a successful beta launch this summer where we focused on one initial subject area, Physics, it’s great we now have 11 subject areas and enhanced functionality on the site.

Dan Mills, Commercial Director for ITNedu

The result