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Rethink Mental Illness

At a glance

The client

Rethink, the mental illness charity, approached us in 2018 to redevelop their new website. Their website is a crucial hub for providing relevant information and giving users signposts to the relevant groups and support required by a diverse range of illnesses.


A newly designed content website utilising the open source Umbraco content management system


Strategy, Technical design, UX Design, Brand interpretation, Creative, Umbraco, Microsoft Dynamics


We worked closely with Senior Stakeholders from across the UK to determine the requirements for the new website including an updated brand.

The site was launched in May 2019 and has been met with overwhelming support from both Rethink Staff and their users

The challenge

Given the nature of their work Senior Stakeholders were stationed all over the UK. In order to ensure everyone’s requirements were met DAM ran a number of workshops with the Stakeholders during the requirements gathering phase.

We also ran a number of user workshops ensuring that the sensitivity of the requirements being gathered were taken into account in each session.

Umbraco was identified as the platform of choice given it’s maturity and Open Source nature.

The solution

DAM launched the new Rethink website in May 2019 which was met with approval from staff and users. Since then we have developed a number of satellite sites that cater for specific needs in different regions and have recently integrated the site with the new CRM they chose, Microsoft Dynamics.

As with most of our clients Dam have an annual support agreement which gives Rethink access to a number of development days a month and are also asked to develop additional features as ad hoc projects outside of this agreement


Working with Dam from the very beginning has been an absolute pleasure. They immediately ‘got’ us as an organisation and the complex and sensitive issues we deal with on a daily basis. Their continued support has allowed the site to grow in functionality without losing any of its usability and they are extremely fast to react should we have any support issues that need dealing with

James Harris: Director of Campaigns and Communications

The result